There once was a simpler time; a time well before mine, in which advertisements were nostalgic and classy. Well, they weren’t nostalgic during their original run, of course; but to us now. Let’s not quibble, though. Ah…at long last, I’ve finally gotten to use quibble in a sentence. But I digress. I digress a lot.
Ads have been with us seemingly forever; actually. And they have served useful purposes. They’ve been the lifeblood of the commercial TV, radio and newspaper mediums since their beginnings.
And frankly without their influence they, along with many other business entities, would’ve (and it is would’ve; there’s no such thing as would of, could of or should of. The ‘ve part is short for have. But as I’ve mentioned I digress a lot) failed before they even got started.
But now, frankly, they are out of control.
Generations before us had the extraordinarily clever Burma Shave ads, dish nights at movie theaters, a jolly, obese Santa Claus downing an icy Coca Cola, and dancing hot dogs at drive-ins. (look them up, Millennials) Today, they’re just annoying interruptions- and they’re everywhere, pitching everything. There is simply no escaping them.
Every time I pump gas, drive or even relieve myself at a concert or sporting event, I’m held hostage by ads for junk I don’t care about. Unless I’m in my personal abode, everywhere I go; everywhere I look, there they are.
Ever try to read a story on your smartphone or computer- and just give up due to the blizzard of pop-ups you’re showered with throughout its wholly unnecessary slide-show format? I’d bet you have.
It doesn’t stop there. Listening to the Yankees game and want to know the score? Sure thing. They’ll bring it to you directly from the Lowe’s Broadcast Booth.
The Buffalo Bills sideline injury reports are sponsored by a law firm. Hopefully the day never comes when we hear: “Looks like Smith snapped his spine and had both legs severed on the play. This report brought to you by the law offices of Dewey, Cheatem and Howe.* Back to you, John”.
During election season, lawn signs sprout up like crabgrass. Honestly, in the history of politics, has anyone ever opted to change his or her vote based on viewing a lawn sign? I’d place the Over/Under on that at, roughly, zero.
These days, it seems political lawn signs are far more likely to invite vandalism by supporters of the opposing party than to spark any change-of-heart introspection.
I love sports, but there are no words to describe how little I care about any given product just because it’s endorsed by any athlete. Okay, sure; I do have a George Foreman grill. And while Mr. Foreman is certainly charismatic and fun to watch, I got it only because it’s a darn good grill.
I could go on and on, (I didn’t even get to the blatant product placements in movies and television shows) but I think the length of my rant is now sufficient. So I’ll move along to another topic.
Oh, and if you liked my anti-ad post, be sure to buy my six books, available at my website and online retailers everywhere.
This post has been sponsored by chrisjgay.com. Chris Gay- a great writer, a great author, a great voice-over artist, a great actor…in fact, just a great guy all-around.
*Three Stooges reference
What if a late 20th Century Jack the Ripper tearing apart a small Connecticut town was the result of a pancake shop bet between God and the devil? Imagine if Satan’s impact on the world in the new millennium hinged entirely on one police officer’s skill in hunting down a ruthless killer…hiding in plain sight. Detective Danny Seabrook is an unwitting pawn in a divine chess match with immeasurable consequences for all mankind. Set primarily in 1995, this action-packed suspense thriller features clever dialogue, humor and romance-with an ending you will never forget.
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As the end draws near for long-retired Sherlock Holmes in Sussex Downs, he calls one last time for the company of his best friend and colleague, Dr. John Watson. What was meant to be four last days of camaraderie and reminiscing instead leads to the most shocking, explosive revelation both of the great detective’s career, and his life.
Sherlock Holmes and the Final Reveal is a Holmes tale like none other ever conceived. Fans of Baker Street’s legendary detective will be left with the insatiable need to contemplate its extraordinary conclusion forevermore.
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Chris Gay is an author, freelance writer, voice-over artist, broadcaster and actor. For 7 years he wrote and broadcast a daily, minute radio humor spot in Hartford, Connecticut. He’s been published nationally in Writer’s Digest and has written the paranormal, theological thriller novel Ghost of a Chance, Sherlock Holmes and the Final Reveal, (an original, extraordinary short story on the great detective with a spectacular twist) and four humor books: And That’s the Way It Was…Give or Take: A Daily Dose of My Radio Writings, Shouldn’t Ice Cold Beer Be Frozen? My 365 Random Thoughts to Improve Your Life Not One Iota, and The Bachelor Cookbook: Edible Meals with a Side of Sarcasm & Another Round of Ice Cold Beer: My 365 More Random Thoughts to Improve Your Life Not One Iota. He’s written and voiced radio commercials, authored both comedic and non-comedic freelance articles, scripts, press releases, website, media and technical content, done occasional radio color commentary for local sports, and acted in a couple of movies and plays. His website is chrisjgay.com, and his humor blog can be found at chrisgay.wordpress.com.
2012: Hope Springs (Barfly)